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      45分钟前 徐子最新餐食系列正式上线,Keep打通“吃穿用练”四大场景

Keep 终于进军食品餐饮领域了。

今天 Keep 在北京达美中心举行了新品发布会,正式发布了两个新品:KeepLite 轻食系列,以及Keep智能运动手环。

餐食:待挖掘的70%

Keeplite 轻食系列产品,定位是为用户提供日常健康餐食,把“吃+练”结合起来,帮助用户更好地达到健身目标。根据不用的食用场景,产品分为三类:1.“代餐”功能的正餐,有饱腹沙拉、低卡饭、三明治、收卷等外卖配送产品;2.“加餐”场景下的健身零食,比如鸡胸肉、鸡肉肠、每日坚果、低脂拿铁等;3.“功能性”需求下的运动营养补给产品,比如蛋白棒、蛋白粉等。

Keeplite轻食沙拉

有用户观察到,坚果、蛋白棒、鸡肉肠等产品年后就已经上线App,沙拉轻食系列需提前预定,于4月1号正式开始配送,目前以北京区域为主。

其实早在今年1月的CES大会上,Keep 的电商事业线负责人刘冬就曾透露,2019 Keep 有计划拓展食品领域,满足运动人群“吃”的需求。至此,围绕运动人群的,Keep 已悉数布局餐食、服饰、硬件/小器械,以及线下健身房。

Keep 的创始人王宁在发布会上表示,2018 年对 Keep 来说,是极具挑战的一年,公司面临着巨大的决策。团队在长时间的探讨和思考后,决定把服务链条做的更深更广。2018年,Keep 摸索电商业务,开发运动服饰、试水线下店、做了跑步机。

一年后从数据来看,每条业务线都是非常值得的探索。Keep 的跑步机卖出 6 万台,联网率达92%,相比传统跑步机活跃度提升 3 倍;同时,电商成为增速最快的业务线,Keepland 线下店已经开到 11 家,分布北京上海两个城市,服务过 18 万人次。

数据服务内容

除了餐食,Keep 的发布会还重点介绍了一款智能运动手环。

手环是一个竞争非常激烈的市场,大公司比如小米、华为等,在该领域早有布局并占领了主要的市场份额,为什么 Keep 还要挤破头做手环?

我的理解是,手环是内容的升级版。下面会详细解释。

Keep的智能运动手环

36氪在今年初的报道中曾梳理过Keep的商业模式

  • 首先,用免费且相对优质的内容获客,黏住用户,建立品牌形象,形成底层巨大的流量池;

  • 第二步,围绕用户练、穿、用、吃等不同需求,在多样的场景中(家庭、户外、线下健身房)研发产品;

  • 第三步,收集用户数据,数据帮助公司研发新品,同时反哺内容。

  • 然后内容和硬件继续带来新的流量,形成闭环,搭建起运动生态。

在这个过程中,核心第一步是“内容”。然而,靠内容起步的 Keep 虽然提供了优质的视频内容,却存在一直以来没有被解决的问题:如何保证训练效果?

健身虽然“反人性”,却最容易感知积极的“正反馈”,体重、体脂、外型的变化,可以让一个人坚持运动,形成习惯。反正,如果一个怀着“减脂”目的的用户无论怎么坚持,都无法获得训练效果,那么该用户大概率会流失。

用手环获取运动数据,尤其是有氧运动时候的心率数据,可以给用户实时的数据反馈,更好地指导用户运动,从而保证训练效果。

据透露,Keep 后台的数据显示,80% 以上的用户选择“燃脂类”课程,而心率的监测可以更好地监测运动状态。基于此,Keep 专为手环设计了 26 套相关的心率课程,其中有 18 套心率HIIT,以及 8 套心率跑课程。课程+数据,一定程度上解决了“训练效果”的问题。

此外,手环能顺利打通用户的线上和线下运动数据,再加上餐食的卡路里数据,可以为用户定制完整的“吃+练”训练计划。

正如大会上王宁所说的,Keep的愿景是让用户“感受体育运动的魅力和快乐”。

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8年前 adminComment on Should acupuncture hurt? by gill

i had a session and hated every second. it was excruiating. Found myself breathing like i was in labour! Made me want to be sick! it was not the needle per se but them being wiggled! Did go back again and it wasn't as bad but have decided it isn't for me.scription:encoded> scription>i had a session and hated every second. it was excruiating. Found myself breathing like i was in labour! Made me want to be sick! it was not the needle per se but them being wiggled! Did go back again and it wasn’t as bad but have decided it isn’t for me.

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8年前 adminComment on Listening my way to success in the NCCAOM acupuncture board exam by TaraStar

Hello! I studied as an apprentice in Columbia, MO with a licensed acupuncturist/acupuncture mentor. Her name is Dr. Kim Fite. (she is also a chiro, but is an L.Ac. also.) If you go to www.nccaom.org they have the requirements listed in their online version of their application. I believe you just need to find an acupuncturist who has been licensed with NCCAOM or at least 5 years and who meets the requirements. That sounds wonderful to be able to go study with someone in Mexico!! I don't know if the requirements are the same for out of country learning, but I'm sure someone at nccaom can help you out! Good luck and let me know if theres any other questions I can answer! (hope I covered it for you) PS. I PASSED my exam the last time I took it!!!! (yay! now I'm all licensed!) Good luck S., and I hope I answered your questions adequately.scription:encoded> scription>Hello!
I studied as an apprentice in Columbia, MO with a licensed acupuncturist/acupuncture mentor. Her name is Dr. Kim Fite. (she is also a chiro, but is an L.Ac. also.) If you go to http://www.nccaom.org they have the requirements listed in their online version of their application.
I believe you just need to find an acupuncturist who has been licensed with NCCAOM or at least 5 years and who meets the requirements. That sounds wonderful to be able to go study with someone in Mexico!! I don’t know if the requirements are the same for out of country learning, but I’m sure someone at nccaom can help you out! Good luck and let me know if theres any other questions I can answer! (hope I covered it for you) PS. I PASSED my exam the last time I took it!!!! (yay! now I’m all licensed!) Good luck S., and I hope I answered your questions adequately.

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8年前 fish

音乐很美: http://www.rhymoi.com/home.asp?lan=cn

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  • fish: 小批量发行的音乐制品。可纳入藏品级别了。。。   (2011-03-24 01:25:07)

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8年前 fishhttp://www.fypottery.com/ 美丽的音乐。

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  • fish: 风雅陶笛。这笛子太美了。   (2011-03-24 01:24:34)
  • 匿名人士 河南省郑州市 (117.136.36.*): 歌美人也美   (2016-07-20 16:22:49)
  • wired 江苏省南通市 (49.67.50.*): 是哦   (2016-07-26 08:42:18)
  • wired 江苏省南通市 (112.2.56.*): 可惜。。。竟然关了。。。   (2016-11-25 18:41:52)
  • 匿名人士 江苏省南通市 (112.85.130.*): wow,风雅陶笛这个网站原来是域名过期了,现在竟然又重新开了啊,吹的真好听真好听。   (2016-12-07 09:56:46)

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8年前 admin第206期:爱的艺术 吴伯凡 梁冬

为什么说教育的本质是疏导而不是灌输?为什么说一个场景一旦权利抬头爱就会隐退?为什么说爱首先是感知而不是支配?大公无私为什么在心理学上是一种疾病,极端利他主义为什么来源于一种权力欲?母爱为什么需要在某个阶段进行创造性的转换?为什么说孩子长大后,母亲不仅要给孩子断奶,也要给自己长期遵循的心理模式断奶?为什么说“己所不欲、勿施于人”比“己所欲、施与人”要高明?爱作为一种人际关系状态和一种管理行为,会对一个企业、一个组织的成长、发展产生怎样的决定性影响?

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8年前 admin第205期:卓有成效的阅读 吴伯凡 梁冬

什么没有深度的阅读会让我们的感官变得放荡而单调?为什么说读书是一种能力?什么是学习曲线?什么是钓鱼式读书,什么又是捕鱼式读书,这两者有什么区别?为什么说在互联网时代钓鱼式读书尤为重要?为什么很多人都有所谓的阅读速度焦虑?阅读为什么是一种智慧和定力的修炼?曾国藩读书为什么会讲究读一不二?为什么说经典都是经过最聪明的头脑认证的图书?为什么说读一本好书就是在和高尚的灵魂对话,而选择书籍就是在选择精神伴侣?为什么说读书是一种管理?怎样才能让阅读卓有成效?

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8年前 adminChinese Medicine Quarterly : first issue now ready for purchase

Here in Portland, we have some rare early spring sunshine, which makes me even happier to announce the birth of something new &#8211; Chinese Medicine Quarterly has its first issue up and ready to purchase. It has been quite a process, as new things always are, but we think that you will be pleased with [...]<p><br/><br/><a href="http://deepesthealth.com/2011/chinese-medicine-quarterly-first-issue-now-ready-for-purchase/">Chinese Medicine Quarterly : first issue now ready for purchase</a></p>scription:encoded> scription>

Here in Portland, we have some rare early spring sunshine, which makes me even happier to announce the birth of something new – Chinese Medicine Quarterly has its first issue up and ready to purchase. It has been quite a process, as new things always are, but we think that you will be pleased with the result.

 

In this issue, you will find articles addressing – in an accessible and enjoyable style – topics of interest to students and practitioners of Chinese medicine.  You’ll also notice that the issue is beautiful – most people feel somehow calmer and more excited about Chinese medicine after reading it.  I think that’s got a lot to do with the skill of our designer, Elizabeth Wolf.  She’s fantastic – and a Chinese medicine student to boot!

Some of what you’ll see inside…

  • Hayley Gardner, MSOM LAc discusses her take on the crucial differences between Classical Chinese Medicine and Traditional Chinese Medicine
  • G. Michael Reynolds, DOM delivers some forthright talk about the shortcomings of a non-scholarly approach to Chinese medicine
  • Amanda Wang, DOM addresses a sometimes dicey subject – the importance of ethical referrals in contemporary Chinese medicine practice

If you head over to the magazine page, you’ll see the answers to some common questions, including why we decided to charge for the magazine and why we went digital.  Which brings me to an important point.

We really wanted to release this magazine with a print-on-demand possibility.  Unfortunately, technological and time limitations have, so far, not allowed this to become a reality.  I’m going to keep working on it, and will let you know if that changes.  Our intent, during our next issue in July, will be to have that option available for people.  Importantly, printing will carry an additional cost – which only makes sense given the limited nature of paper resources.

With our next issue, we hope to feature more writers, some featured columns, and hopefully an entirely redesigned store with more products and features.  If you haven’t already, please sign up for the newsletter in the sidebar – it’s a very reliable way to receive notification of what’s coming up and we’re starting to release exclusive content of interest to students and practitioners on the newsletter.

After you’re done reading, head over to the forums where you’ll find an exclusive forum just for discussing this issue of Chinese Medicine Quarterly.  Signing up for a forum account is free and easy.  We look forward to hearing your feedback and getting into some great conversations.

Thank you so much for your support!

 



Chinese Medicine Quarterly : first issue now ready for purchase


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8年前 adminComment on Chinese herb profiles – looking briefly at Guizhi / Cinnamon by Strategy in Chinese Medicine: Timing and Momentum in Chinese herbalism Strategy in Chinese Medicine: Timing and Momentum in Chinese herbalism

[...] formula that answers all of these requirements is Gui Zhi Tang. If given on time (meaning before the pathogen passes on to, say, the Shaoyang level) the [...]

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8年前 adminComment on Chinese herb of the week: Qualities and uses of Gui Zhi (Cinnamon Twig) by Strategy in Chinese Medicine: Timing and Momentum in Chinese herbalism

[...] formula that answers all of these requirements is Gui Zhi Tang. If given on time (meaning before the pathogen passes on to, say, the Shaoyang level) the [...]scription:encoded> scription>[...] formula that answers all of these requirements is Gui Zhi Tang. If given on time (meaning before the pathogen passes on to, say, the Shaoyang level) the [...]

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8年前 adminComment on Two quite different ways to learn and practice Chinese medicine by Looking back – two and a half years of Chinese medicine blogging at Deepest Health

[...] Two quite different ways to learn and practice Chinese medicine [...]scription:encoded> scription>[...] Two quite different ways to learn and practice Chinese medicine [...]

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8年前 adminComment on Five simple ways I get more than 24 hours in a day by Using Devonthink to learn and write about the Chinese herbal formula Ling Gui Zhu Gan Tang

[...] easier. I think this is a similar phenomenon that many have experienced when fully implementing GTD. It’s the feeling you get when you organize your basement or purge a bunch of old files. [...]scription:encoded> scription>[...] easier. I think this is a similar phenomenon that many have experienced when fully implementing GTD. It’s the feeling you get when you organize your basement or purge a bunch of old files. [...]

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8年前 adminComment on Living in Harmony with the Seasons: Part II – The essence of Autumn by Rest and activity in the Year of Sagely Living

[...] This is such a wide topic, there are a variety of possibilities within it. Originally, I explained: Lung, Yin 寅 (Tiger)- Activity/Rest: This category will contain practices having to do with appropriate [...]scription:encoded> scription>[...] This is such a wide topic, there are a variety of possibilities within it. Originally, I explained: Lung, Yin 寅 (Tiger)- Activity/Rest: This category will contain practices having to do with appropriate [...]

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8年前 admin分享PC Microblog WP-fisher BugsFeedback

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8年前 adminComment on Listening my way to success in the NCCAOM acupuncture board exam by S. Pearson

This is for Tara Star... I'm am interested in studying acupuncture as an apprentice and am curious about where/ with whom you study. I am looking at an opportunity to study with an individual in Mexico. Any more details and/or feedback is appreciated! Sscription:encoded> scription>This is for Tara Star…

I’m am interested in studying acupuncture as an apprentice and am curious about where/ with whom you study. I am looking at an opportunity to study with an individual in Mexico. Any more details and/or feedback is appreciated!

S

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8年前 adminComment on Should acupuncture hurt? by Deb

Hi I had a treatment today of acupuncture done by a very well known and popular therapist here in Sydney. I have a frozen shoulder and have been told it will take 18 months to go away by an Orthopeadic Specialist. Today I experienced great pain from the needles. I can describe it like a deep ache and it brought me to tears. I also had a massage on the affected shoulder and arm after. It will take many treatments to make the frozen shoulder go away I am told but I am not sure if this pain of acupuncture I will be able to tolerate every session.scription:encoded> scription>Hi
I had a treatment today of acupuncture done by a very well known and popular therapist here in Sydney. I have a frozen shoulder and have been told it will take 18 months to go away by an Orthopeadic Specialist. Today I experienced great pain from the needles. I can describe it like a deep ache and it brought me to tears. I also had a massage on the affected shoulder and arm after. It will take many treatments to make the frozen shoulder go away I am told but I am not sure if this pain of acupuncture I will be able to tolerate every session.

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8年前 adminhxy: 评论: 留言女神:http://blog.my0513.com/?p=512&cpage=1#comment-130 http://bit.ly/fPAdb9

hxy: 评论: 留言女神:http://blog.my0513.com/?p=512&cpage=1#comment-130 http://bit.ly/fPAdb9

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8年前 adminhxy 对《又是大地震》的评论 hxy http://iamfisher.net/fisher/2011/03/13/%e5%8f%88%e6%98%af%e5%a4%a7%e5%9c%b0%e9%9c%87/#comment-81

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8年前 adminhxy: 核辐射带来的虚火:聚维酮碘片(20元一盒,100片装) http://ff.im/-zsG30

hxy: 核辐射带来的虚火:聚维酮碘片(20元一盒,100片装) http://ff.im/-zsG30

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  • 匿名人士 美国 (69.163.229.*): http://map.qq.com/   (2011-03-18 09:21:52)
  • 匿名人士 美国 (69.163.229.*): http://map.qq.com/mobile/?ADTAG=web.i.text.a   (2011-03-18 09:21:59)
  • 匿名人士 美国 (69.163.229.*): http://www.gaopeng.com/deals/chengdu   (2011-03-18 09:22:05)

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8年前 admin

连接报错"Cannot generate SSPI context"

http://bbs.51cto.com/archiver/tid-485360.html

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  • fish: 1、直接发布 APP同步。   (2011-03-19 14:28:10)
  • fish: 2、RSS导入 APP同步   (2011-03-19 14:29:23)
  • fish: 3、链接处理、过滤html代码   (2011-03-19 14:30:53)
  • fish: 着手处理吧。   (2011-03-22 14:55:15)

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8年前 admin核辐射带来的虚火:聚维酮碘片(20元一盒,100片装)

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